Light Up This Black Friday
An integrated retail campaign for Avon
I developed the creative concept for Avon’s Black Friday campaign around one simple idea: Light Up This Black Friday.
Using Avon’s signature pink, glowing bulbs and a dark, atmospheric backdrop, I created a distinctive visual direction designed to stand out during one of the busiest retail periods of the year.
I helped coordinate the campaign across email, social, web and print, working with the wider design team to maintain a consistent creative approach throughout. The campaign went on to deliver record results for the brand.
Ads that clicked instantly
As part of the wider Black Friday creative suite, I designed a set of digital banners across multiple ratios, including this wide skyscraper format. The bold use of Avon’s signature pink lighting created instant recognition, while simple, high-contrast messaging delivered clarity and cut-through across high-traffic ad placements.