Marco Pask

— Company

Vauxhall


— Sector

Automotive


— Job Title

Senior Creative

& Artworker


— Key Achievements

Collaborative leadership, increased engagement rates, enhanced brand consistency & creativity

Collaborating extensively with the creative teams and account handlers at McCann MK (Now IPG-X), my role involved crafting, designing, and developing weekly digital content for Vauxhall.


Additionally, I was tasked with transforming concepts to suit various platforms and channels as part of the broader campaigns. Adhering closely to Vauxhall's brand guidelines, I ensured a consistent and cohesive visual identity throughout the creative process.

This idea incorporates a play on words by merging "plan C" and "Corsa," coupled with the concept of altering plans and diverging from the usual.


Here's an example email design crafted using Adobe XD and After Effects, and constructed with Adobe Dreamweaver. I implemented Litmus within the studio team, along with an email artworking checklist, to ensure thorough testing, addressing previous instances of untested emails.



This above showcases a Facebook carousel, featuring the vibrant Vauxhall colour scheme and a sleek, minimalist design.


The storyboard serves as an efficient approval tool, enabling prompt feedback before proceeding to build in Google Web Designer.

MPU Animation Example