LOTUS
Working closely with the wider creative team to develop and create assets from social to email. The below are some examples of work for the supercars of Lotus.
In a world where innovation and nature converge, Lotus supercars emerge as the epitome of automotive excellence, drawing inspiration from the raw power and beauty that define the natural world. I was tasked with creating social assets that reflect this idea.
The Evija, known for its aerodynamic precision, mirrors the fluidity of a stream. Just as a river navigates its path with grace and speed, Evija effortlessly carve through the air, utilizing the principles of nature to enhance performance and efficiency.
This email design revolves around a minimalistic aesthetic, utilizing a clean colour palette inspired by the Lotus brand identity. The use of white space contributes to a sense of sophistication, allowing the Evija's striking features to take centre stage.