— Company
Birmigham Airport
— Sector
Aviation
— Job Title
Digital Designer
— Key Achievements
Crafted compelling adverts that succesfully captivated audiences, driving increased revenue
The design philosophy driving this concept was rooted in "pareidolia," a psychological phenomenon wherein individuals discern familiar objects or patterns in unconventional elements, much like identifying shapes in clouds. The "Perfect Connection" campaign line was strategically crafted to underscore Birmingham Airport's connectivity with the global landscape.
