— Company
Manchester City FC
— Sector
Sports
— Job title
Creative Designer
— Key Achievements
Lead brand creative, increased ticket sales
Creating engaging and imaginative designs for weekly email newsletters was a frequent task, often under stringent time constraints. These designs required swift conversion into assets for the development team, with a particular emphasis on mobile responsiveness. The email modules predominantly featured dynamic content, adapting based on individual recipients' interests or preferences.
The deployment of these emails reached thousands of "Cityzens," and thorough testing on Litmus was conducted to guarantee functionality across diverse email clients and devices. Adherence to a crafted style guide played a crucial role in maintaining consistency across the work and within the agency.
