— Company
Next
— Sector
Retail
— Job Title
Freelance Digital Creative
— Key Achievements
Leading creative for sales campaigns, creating effective email designs for key initiatives, collaborating with other creatives, artworkers and marketing professionals effectively
During my time at Next headquarters as a freelance digital creative within the digital department, I honed my craft in conceptualizing and executing intricate designs across a spectrum of projects. I dedicated efforts to crafting visually captivating content suited for various mediums, including emails, animations, and general design.
Moreover, I played an integral role in advancing strategic sales initiatives. I orchestrated visually compelling materials that not only bolstered the brand’s identity but also significantly contributed to the amplification of sales.
The examples above illustrate the kind of everyday emails I created for the Digital Marketing team, with a mobile first mind set.
The provided examples showcase the initial design concepts for Next's highly anticipated summer sale, a key milestone in the digital marketing calendar. To effectively communicate a sense of urgency, the chosen concept incorporates melting ice cream, symbolizing the fleeting nature of the limited-time sale and capturing the essence of summer.