— Company
DeadHappy
— Sector
Life Insurance
— Job Title
Senior Creative
— Key Achievements
Growth of customer base, developing distruptive marketing campaigns, challenge industry norms
Founded in 2013, DeadHappy emerged with the vision of establishing a space where individuals could contemplate and openly discuss their desires for the inevitable journey into the great unknown. The mission? To initiate dialogues and, with any luck, transform societal perspectives on the often-taboo subject of death.
My primary responsibility within the organisation centered around crafting compelling content and driving subscriber engagement through various social media platforms. Below are instances of our paid advertisements, strategically designed to not just capture attention but to arrest the endless scroll, prompting individuals to consider purchasing Life Insurance while reshaping their perceptions of mortality.
Each advertisement was meticulously conceived with the intent of eliciting a profound emotional response from the audience. Given the intangible nature of Life Insurance, the challenge lay in devising concepts that defied convention. The brand archetype adopted a rebellious stance, seeking to revolutionise the stagnant landscape of the Life Insurance sector.
Displayed above are a few instances of static adverts strategically designed to stop the scroll, prompting people to reconsider their perspectives on life insurance.
The animations presented above stand out as highly effective paid advertisements deployed on Instagram and Facebook. Once again, the primary focus of these ads was to reshape individuals' perspectives on life insurance, while highlighting Dead Happy’s unique selling proposition of being affordable, fast, and a distinctively different life insurance company.
A demonstration of unconventional thinking: A unique approach rooted in nostalgia, tailored for an audience aged 35 and above.
Leveraging customer reviews on Trustpilot appeared to instill trust and boost CTR (click-through rate).
“Stop” Social animation
This composition aims to captivate the audience through an entertaining and thought-stirring approach, employing a fusion of lively and amusing visuals alongside compelling messaging. The intent is to highlight the affordability and cost-effectiveness of life insurance in an engaging manner.